PAY PER CLICK

Best PPC services company in Delhi

PPC or pay per click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to bid for ad placements in search engine’s sponsored links. It is used basically to drive traffic on websites in which an advertiser pays a publisher when the Ad is clicked. It presents a significant opportunity for digital marketers to grow their traffics and conversion metrics.

Pay-per-click advertising can play an important role in your business’s broader online marketing campaign. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets. However, PPC advertising can be far too expensive, time consuming and temporary, if used as the sole approach, for your online marketing presence. Instead, it should be used in the context of a strategy that includes strong analytics, SEO’S content and video development, as well as social media presence.

When it comes to PPC, there are 3 main parties. Advertisers, the middle man (or PPC network) and publishers. Advertisers are businesses or individuals who use PPC in order to promote their products and services. They pay the PPC network, (Adwords, Bing Ads, Facebook Ads) to display their adverts on their network.

When advertisers create PPC campaigns, they are often given the choice between having the advert displayed on the network or with their partners. The benefit of having publishers and partners means advertisers can pay less per click than they usually would. In addition to this, the PPC network gets to make more money, and the publishers take a slice of the revenue.